SoBe® was born unique in 1996. Short for “South Beach,” our name represents the vibe and rhythm of the sunny neighborhood. Our founders saw a lizard on the Art Deco façade of South Beach’s Abbey Hotel and the rest was history. Inspired by the local scene, our first drink concoction (called 3G Tea) was an unheard of blend of Ginseng, Guarana and other herbal ingredients. We’ve been experimenting from the start, with delicious results, and haven’t stopped since.
Today, our products are a diverse range of teas, enhanced waters and elixirs, characterized by exotic flavor combinations, vitamins and herbal ingredients. SoBe® believes that life is more interesting when you experiment. Do what you know, then try it backwards. No is boring. Yes is always right. Even if it’s wrong. Let go, then hold on for the ride.