What is SoBe?

SoBe is a line of Elixirs and Tea beverages with unique flavor concoctions and herbal ingredients.

What is SoBe Lifewater?

SoBe Lifewater is a vitamin enhanced water beverage that gives you vitamins, antioxidants and herbal ingredients. It's low in calories, has no artificial sweeteners and comes in delicious unique flavor combinations. Naturally refreshing and thrilling!

Where can I buy SoBe and SoBe Lifewater?

You can buy any of your favorite SoBe beverages at your local grocery or convenience stores, including Target and 7-Eleven.

What size packages does SoBe and SoBe Lifewater come in?

SoBe Juices and Teas are currently sold in 20oz glass bottles, but are getting a makeover in 2010! You will still get a full 20 oz of your favorite SoBe flavor but it will be in a plastic bottle that is easy to carry and bring with you anywhere and everywhere!
SoBe Lifewater is also in a 20oz bottle. The bottles have a great lizard design with a cool contour grip.
SoBe will have 14 Juices and Teas SKUs and SoBe Lifewater has 5 0-Calorie SKUS and 8 40-Calorie SKUs.

Does SoBe or SoBe Lifewater contain any artificial sweeteners?

No, all of our products are sweetened with Sucrose (table sugar) and Erythritol (a natural sweetener). They do not use any artificial sweeteners.

What is Sucrose?

Sucrose is the technical term for plain old table sugar.

What is Erythritol?

Erythritol is natural. It is a sweetener naturally found in some foods, including fruits (such as grapes, pears and melons) and berries.

What is PureVia (also referred to as Reb-A)?

Consumers have been waiting a long time for a zero calorie, all-natural sweetener that doesn't sacrifice authentic great taste and PureVia is the answer. PureVia is derived from Stevia, a plant native to South America. PureVia’s sweetness comes from Reb-A, a high-purity extract of the stevia leaf.

Why are there herbal ingredients included in SoBe and SoBe Lifewater?

SoBe and SoBe Lifewater contain herbal ingredients in addition to vitamins. Each flavor has its own unique mix of herbal ingredients to fit your needs.

What are the vitamins included in SoBe Lifewater?

SoBe Lifewater is an excellent source of antioxidant vitamins C and E and a good source of B complex vitamins.

What are the vitamins included in SoBe Juices and Teas?

There are different vitamins, minerals and botanicals in each of the different SoBe Juice and Tea beverages which include Vitamin A, Vitamin C, Vitamin E, Vitamin B3 (Niacin), Vitamin B6, Vitamin B12 and Pantothenic Acid.

What are antioxidants?

Antioxidants are substances that may protect your cells against the effects of free radicals. Free radicals are molecules produced when your body breaks down certain foods, or by environmental exposures like tobacco smoke and radiation. Free radicals can damage cells, and may play a role in heart disease, cancer and other diseases. Examples of antioxidants include beta-carotene, lycopene, and vitamins A, C & E, among other substances.

Why is there sodium in SoBe and SoBe Lifewater?

There is a very small amount of sodium included in the formulas to help enhance smoothness and flavor. The sodium level is low enough so that the product qualifies as "very low in sodium" per 8oz serving.

Are all herbal ingredients in SoBe considered GRAS (Generally Regarded as Safe)?

Yes, all herbal ingredients in SoBe Juices and Teas and SoBe Lifewater are GRAS.

Why is SoBe changing its packaging and graphics?

Graphics are changing in order to better tie the SoBe Juice and Tea portfolio together, while still differentiating the individual sub-lines. The new look will call out the different brand attributes and look significantly more innovative and youthful.
The change to a plastic bottle is something that our biggest fans have been craving for years! Now, they can easily take SoBe with them everywhere life takes them while still featuring the same look and unique (i.e. wide mouth, long neck) drinking experience!

What is the difference between SoBe Lean and the rest of the SoBe Juices and Teas line?

The three SoBe Lean flavors are all 0-5 calories per serving, are ALL NATURAL, contain Vitamin C and are naturally sweetened with PureVia™

What is the timing of all these changes?

The SoBe Juice and Tea makeover will begin in March 2009.
Two new SoBe Lifewater flavors will launch in Target stores in December and will be available nationwide in January.