What is zero calorie SoBe Lifewater with PureVia?

Zero calorie SoBe Lifewater with PureVia is a naturally sweetened vitamin enhanced water beverage that gives you vitamins and antioxidants (antioxidant vitamins C and E and a good source of B complex vitamins). With unique flavor combinations, SoBe Lifewater is naturally refreshing and thrilling!

What is the difference between 0-Calorie SoBe Lifewater and the SoBe Lifewater that I currently enjoy?

0-Calorie SoBe Lifewater is 0-calories per 8oz serving and naturally sweetened with PureViaTM. SoBe Lifewater is 40-calories per 8oz serving and naturally sweetened with a blend of sucrose and erythritol. Both 0-Calorie SoBe Lifewater and SoBe Lifewater are enhanced with a high level of vitamins, antioxidants, and natural herbal ingredients.

What is PureVia?

Consumers have been waiting a long time for a zero calorie, all-natural sweetener that doesn't sacrifice authentic great taste and PureVia is the answer. PureVia is derived from Stevia, a plant native to South America. PureVia's sweetness comes from Reb-A, a high-purity extract of the stevia leaf.

Is Reb-A natural?

Yes, Reb-A is a natural extract of the stevia plant. Reb-A is non-synthetic and nothing about Reb-A is chemically or structurally altered when it is extracted from the stevia plant.

Will all of SoBe Lifewater eventually feature PureVia

At this point, only the zero-calorie SoBe Lifewater will feature PureVia.

Will the existing flavors remain at 40 calories?

Yes, the 8 existing SKU's will remain 40 calories, sweetened with sucrose.

Are there 40 calorie versions of the 0 calorie flavors and 0 calorie versions of the 40 calorie flavors?

Not at this time. Each flavor is only available in either 40 cal or 0 cal.

When are the two new flavors of Zero Calorie SoBe Lifewater going to be available?

Strawberry Dragonfruit and Cherimoya Punch will be available at Target stores in December 2009 and nationwide in January 2010.